Motion design, why and when?
Today, there are many ways to present your brand and your vision in a unique way. But what if you could find a way to tell your story without having to say a single word? Well, that’s exactly what motion design will do for you. Motion design, animation, motion graphics – all of these are terms used to describe something that is becoming more and more vital in the world of digital marketing. Here’s what it is and how to use it.
What is motion design?
Motion design takes static static graphic designs and turns them into motion by giving it animation or movement. Simply put, it makes any design come to life, be that in the simple form of a spinning logo or a cool rising graph in a corporate presentation. Motion design provides you with the visual flair that will capture users’ attention – that’s why it’s considered one of the most powerful tools in digital marketing.
What can motion design do for you?
Our society is used to consuming huge amounts of content. We’re constantly browsing through information, stopping when we find eye-catching content. Think about your daily browsing through social media. By default, social media platforms such as Instagram and Facebook have their content on mute, which means that marketers have to focus less on audio and more on visual aspects of their videos. That’s why smart digital marketers use motion graphics.
Where can motion design be used?
Motion design can be used to grab people’s attention, but also to trigger their curiosity and keep them looking for more. Think about it – if you see a static banner and a dynamic one, which one will grab your attention for longer? It’s basic human nature – you want to know what happens next. We’re programmed to respond to moving imagery, which is why motion will always win against static design, regardless of where it’s being used.
Motion design in Corporate Presentations and Projects
Whether you want to complement a tutorial or a PowerPoint presentation, a whitepaper or a training presentation, you’d be surprised by the effectiveness of motion design.
Motion graphics can become a very powerful training tool and enhance your presentation in many ways. With motion graphics, you can turn boring stats and numbers into stunning and simplified visuals that will make your presentations a 100 times more effective and engaging. Plus, it makes complex information in corporate presentations much easier to remember.
Motion design in social media
Everywhere you turn (scroll is a better term perhaps), you are exposed to eye catching, interesting, beautiful motion graphics. Sooner or later, your eyes are craving this type of content and static images just aren’t enough. Videos, GIFs, animated infographics, these are all forms of motion graphics, and they’re winning the popularity game so far. According to recent findings, you only have approximately 2 seconds to grab the attention of a modern-day social media user. When used properly, motion design will help you do just that..
Motion design in physical advertising/exhibits
Given that the average user now craves dynamic, attention grabbing content, it is no wonder that motion design found its applications in physical advertising. Think about digital loops vs. print. When it comes to producing meaningful interaction between your brand and the audience, an animation will definitely work better than a regular poster. Why produce print advertisements when you can have a looped advertisement in a digital frame? Plus, you can change and update the advertisement more frequently.
Motion design on your website
A motion graphic, no matter how small or big, can enhance user experience on your website by a 100%. Strategically placed animations can be used to convey complex messages. Think about it – is it better to add huge amounts of complicated text to your web pages, or would it be easier to simplify those key messages using a dynamic and entertaining video? The answer is clear, the easier you make it for users to understand your vision, the more likely they are to connect with your brand and convert.
However, motion design doesn’t necessarily have to be used only to deliver complex messages. Even integrating a small motion graphic while your website is loading can make a big difference (it makes the user feel like they are not wasting time by distracting them).
Why bother with motion graphics instead of cheaper static posts
Whether or not you will decide to use dynamic or static posts largely depends on what the story is behind it. If you are taking ideas that are hard to explain, then motion graphics are the choice for you. If you don’t need your audience to stay engaged for a longer period of time, then a static post will do the trick. Note that the visual style of motion design often appeals to a wider range of users because they use just the right amount of animation to keep them entertained, but also just the right amount of “serious” to appeal to businesses.
Motion graphics instead of animation
Motion graphics animate graphic objects, we’ve covered that so far, but what’s the difference between animation and motion design? Being two very similar notions, animations and motion design have a few minor, but noticeable differences. Motion design is typically associated with setting texts, graphs and other design elements in motion. Animation, on the other hand, focuses more on storytelling techniques and cinematic effects to create a narrative. For example, if your video features a character that goes on a spiritual journey, that’s animation. If your video uses motion in graphics to showcase a certain point (like illustrating statistical data), then you’re dealing with motion graphics.
Don’t explain it – show it
The internet loves videos – that’s no secret. No matter what type of videos you choose to use, it is almost certain that they will produce better results than static posts. However, keep in mind that simply making a motion graphic won’t be enough. In order for any video to be successful, it has to relate to your target audience. If you make sure that your video content is easily digestible by users, you’ll get the results you’re after. Motion design can help you break down complex products and services and present them in a memorable way. Motion graphics are visual aids, which means that they are an excellent tool to present complex ideas. Use them to bring users closer to your ideas and your brand. Use them to make your vision come to life.